With more than 25 years of experience in marketing, I bring a unique blend of entrepreneurial drive and corporate leadership—building brands, leading cross-functional teams, and executing integrated campaigns that connect strategy to measurable business impact. As the founder of a successful marketing and events agency, I partnered with global brands such as Apple, Samsung, IBM, LG, and SAP, delivering large-scale corporate events, experiential activations, and promotional marketing campaigns that strengthened brand presence and drove engagement. This entrepreneurial foundation sharpened my creativity, adaptability, and business acumen—skills I continue to apply in every leadership role. Over the past seven years, my focus has evolved toward customer communication and lifecycle marketing, leveraging CRM, marketing automation, and data analytics to enhance customer experience, retention, and loyalty. I thrive on aligning marketing strategies with business goals, fostering collaboration, and using innovation to turn customer insight into growth. Core Expertise: • Customer Experience (CX) & Lifecycle Strategy • Brand Management & Go-to-Market Strategy • Corporate Events & Experiential Marketing • Marketing Automation & CRM Optimization • Integrated & Digital Campaigns • Team Leadership & Cross-Functional Collaboration Passionate about connecting creativity with data, I’m dedicated to building brands that inspire, teams that deliver excellence, and marketing functions that drive long-term growth and impact.